Standard consumer decision making process models don’t explain the process consumers use to evaluate alternatives. Let us introduce the MaxDiff analysis.
Work with multiple vendors to increase your scope and capabilities, tap into new areas of expertise, and make use of methodologies and technologies.
Get tangible business answers! Ironwood combines the measurement of Attitudinal Equity with Market Effects to model a brand’s future growth potential
Partnering with market research professionals with experience and expertise means keeping research projects within scope, on budget, and delivered on time.
We use unique statistical tools to help clearly understand how KPIs drive customer satisfaction so they can increase their customer loyalty and retention.
Many MR consultants lack operational competence, business issue and research methodological expertise. Be assured you can cover all 3 bases with Ironwood.
Companies recognize the need for market segmentation but many struggle to integrate the segmentation framework into the fabric of their marketing strategy.
Some may think of in-person focus groups as a thing of the past; online anything is always better… right? Not necessarily.
How likely is it that you would recommend [us] to a friend or colleague? It’s the question heard round the world - so to speak - thanks to the Net Promoter®...
Biplots are among the most commonly used tools for describing and displaying differences of various products or group segments on multiple attributes or...