Survey fraud is accelerating with AI and human-led schemes alike. Learn how Ironwood is tackling data quality threats to protect insights and decisions.
Safeguarding data is crucial in the insights industry. Explore key challenges, best practices, and compliance measures to protect sensitive information.
Stuart Cohen explores customer-centricity, highlighting active listening, strategic partnerships, and insights that drive business success.
Standard consumer decision making process models don’t explain the process consumers use to evaluate alternatives. Let us introduce the MaxDiff analysis.
Work with multiple vendors to increase your scope and capabilities, tap into new areas of expertise, and make use of methodologies and technologies.
Get tangible business answers! Ironwood combines the measurement of Attitudinal Equity with Market Effects to model a brand’s future growth potential
Partnering with market research professionals with experience and expertise means keeping research projects within scope, on budget, and delivered on time.
We use unique statistical tools to help clearly understand how KPIs drive customer satisfaction so they can increase their customer loyalty and retention.
Many MR consultants lack operational competence, business issue and research methodological expertise. Be assured you can cover all 3 bases with Ironwood.
Companies recognize the need for market segmentation but many struggle to integrate the segmentation framework into the fabric of their marketing strategy.
Read Ironwood Insights 6 tips for ensuring you make the most of your next qualitative project and get the most actionable insights for your business.
The past year has presented healthcare systems with many changes and challenges, but also many new opportunities.
With over 37 years in the market research industry, Brendan Sammon thought he’d seen it all.
When employees find meaning and purpose in the work they’re doing, they tend to be more engaged right?
Many politicians, journalists, and voters asked,” What happened?” and “Can this happen again?”
Some may think of in-person focus groups as a thing of the past; online anything is always better… right? Not necessarily.
Interactive Voice Response (IVR) is not the newest market research tool and it’s certainly not the flashiest. Perhaps that’s why it’s often overlooked.
Sometimes a car wash is more than just a car wash. And sometimes, customer satisfaction isn’t quite as cut and dry either.
How likely is it that you would recommend [us] to a friend or colleague? It’s the question heard round the world - so to speak - thanks to the Net Promoter®...
Biplots are among the most commonly used tools for describing and displaying differences of various products or group segments on multiple attributes or...
