Data Collection Featured Blog Insights

Customer-centricity. Pt. 1 – Listening to your customer

Stuart Cohen explores customer-centricity, highlighting active listening, strategic partnerships, and insights that drive business success.

Research Design Data Collection Insights Qualitative

How Market Research Pros Keep Projects Within Scope and on Budget

Partnering with market research professionals with experience and expertise means keeping research projects within scope, on budget, and delivered on time.

Research Design Analytics Qualitative

Marry Primary Research & AI-based Analysis to Maximize Customer Acquisition & Retention

We use unique statistical tools to help clearly understand how KPIs drive customer satisfaction so they can increase their customer loyalty and retention.

Insights Qualitative

Take Segmentation to the Next Level: Living Segmentation

Companies recognize the need for market segmentation but many struggle to integrate the segmentation framework into the fabric of their marketing strategy.

Data Collection Qualitative

Online vs. In-Person: 8 Tips in Choosing the Ideal Qualitative Methodology

Some may think of in-person focus groups as a thing of the past; online anything is always better… right? Not necessarily.

Customer-centricity. Pt. 1 – Listening to your customer

How Market Research Pros Keep Projects Within Scope and on Budget

Marry Primary Research & AI-based Analysis to Maximize Customer Acquisition & Retention

Take Segmentation to the Next Level: Living Segmentation

Online vs. In-Person: 8 Tips in Choosing the Ideal Qualitative Methodology

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