Even with a great deal of in-house capacity, your team may lack the bandwidth or specialized skills to tackle all phases of a research project. Working with multiple vendors allows you to increase your scope and capabilities, tap into new areas of expertise, and make use of a more diverse range of methodologies and technologies.
But in partnering with several vendors, you run the risk of having a project derailed due to inefficient management and cost-containment, poor communication, expertise limitations, or simply having too-many-cooks-in-the-kitchen.
A research project is like running a relay race — there are multiple stages, multiple internal and external teammates, and the responsibility for success is spread across that team. When employing multiple vendors for a research project, their ability to work together seamlessly can make or break the outcome.
How can Ironwood Integrate Into & Streamline My Multi-Supplier Projects?
Choosing the right vendor or vendors is crucial and requires a great deal of trust. You must be sure that each of the players has the expertise and capabilities to integrate seamlessly into the research project at hand. And selecting one that can flex to the situation and potential twists and turns of a project is key to giving you back dollars in your budget and hours in your day.
With Ironwood Insights, you can leverage a full spectrum of resources that address all facets of the research process or focus on one leg of the race, with deep experience necessary to integrate seamlessly with other vendor-partners:
|Respondent sourcing and recruitment||Sample and quota management||Data processing: coding, tabulations||Analysis|
Some vendors lack this comprehensive knowledge of market research principles and sound data collection practices. Ironwood’s expertise in methods, field operations and informational outcomes provide a unique skill set that allows us to anticipate obstacles and pitfalls and have well-developed strategies at the ready to tackle them.
We are routinely called upon by clients and vendor-partners to develop strategies or course-correcting tactics to ensure the success of a project. Recent examples include…
- Structuring/re-structuring survey screening to get to the right respondent and maximize their cooperation
- Streamlining a survey structure to optimize length and content to minimize respondent fatigue and maximize data quality
- Maximizing sample sizes in narrow geographies or among specialized populations by deploying mixed online-telephone methodologies
- Integrating access panel sources to ensure that duplication, bots and low-quality respondents are screened from the survey or scrubbed from the data set
Why Ironwood Insights Is Different
Partnering with Ironwood Insights means working with a vendor that has the experience to ensure a winning result no matter the situation. We have the expertise to run the entire race or seamlessly step into the relay as part of a multi-vendor team.
Practice Makes Perfect
Just like running a race, creating a winning system requires seamless integration and practice. At Ironwood Insights, we’ve created a winning operations system founded on expertise, training, process and technology.
Even armed with the most cutting-edge technologies and well-thought-out systems, there’s no substitute for experience. The Ironwood team is comprised of team players whose expertise covers research design, strategy, operational implementation, and analytics. Our seasoned team has worked together over many years to develop a culture of camaraderie and a dedication to our partners’ and clients’ success.
Hand-offs are Key
We are experts in working within a team of vendors, to streamline the process and anticipate obstacles before they arise. Much like a relay race, success requires coordination, integration and excellent, consistent communication. Ironwood’s streamlined and proactive approach to communications with other vendors lets you rest assured things are running as they should—even when the unexpected occurs.
Winning the Race with Ironwood Insights
What you really need to know is, can your vendors work seamlessly to manage the details so that your time can be spent on other things that matter? The solution is to work with a vendor that has the capabilities and know-how to manage all aspects of the project – including working with other vendors to achieve the desired outcomes.
Ironwood pairs proactive communication with deep expertise in methods, field operations and informational outcomes that ensure the connective tissue necessary to ensure the overall success of your project is in place.
Creating a seamless and streamlined project experience with as few headaches as possible is our winning formula. Leading teams and creating partnerships and that ensure long-term business success is our way of doing business.