Standard consumer decision making process models don’t explain the process consumers use to evaluate alternatives. Let us introduce the MaxDiff analysis.
Many MR consultants lack operational competence, business issue and research methodological expertise. Be assured you can cover all 3 bases with Ironwood.
Interactive Voice Response (IVR) is not the newest market research tool and it’s certainly not the flashiest. Perhaps that’s why it’s often overlooked.
Sometimes a car wash is more than just a car wash. And sometimes, customer satisfaction isn’t quite as cut and dry either.
How likely is it that you would recommend [us] to a friend or colleague? It’s the question heard round the world - so to speak - thanks to the Net Promoter®...
Biplots are among the most commonly used tools for describing and displaying differences of various products or group segments on multiple attributes or...
