Standard consumer decision making process models don’t explain the process consumers use to evaluate alternatives. Let us introduce the MaxDiff analysis.
Work with multiple vendors to increase your scope and capabilities, tap into new areas of expertise, and make use of methodologies and technologies.
Get tangible business answers! Ironwood combines the measurement of Attitudinal Equity with Market Effects to model a brand’s future growth potential
Partnering with market research professionals with experience and expertise means keeping research projects within scope, on budget, and delivered on time.
We use unique statistical tools to help clearly understand how KPIs drive customer satisfaction so they can increase their customer loyalty and retention.
Many MR consultants lack operational competence, business issue and research methodological expertise. Be assured you can cover all 3 bases with Ironwood.