We use unique statistical tools to help clearly understand how KPIs drive customer satisfaction so they can increase their customer loyalty and retention.
Many MR consultants lack operational competence, business issue and research methodological expertise. Be assured you can cover all 3 bases with Ironwood.
Companies recognize the need for market segmentation but many struggle to integrate the segmentation framework into the fabric of their marketing strategy.
Read Ironwood Insights 6 tips for ensuring you make the most of your next qualitative project and get the most actionable insights for your business.
The past year has presented healthcare systems with many changes and challenges, but also many new opportunities.
With over 37 years in the market research industry, Brendan Sammon thought he’d seen it all.
