With over 37 years in the market research industry, Brendan Sammon thought he’d seen it all.
When employees find meaning and purpose in the work they’re doing, they tend to be more engaged right?
Many politicians, journalists, and voters asked,” What happened?” and “Can this happen again?”
Some may think of in-person focus groups as a thing of the past; online anything is always better… right? Not necessarily.
Interactive Voice Response (IVR) is not the newest market research tool and it’s certainly not the flashiest. Perhaps that’s why it’s often overlooked.
Sometimes a car wash is more than just a car wash. And sometimes, customer satisfaction isn’t quite as cut and dry either.
