Some may think of in-person focus groups as a thing of the past; online anything is always better… right? Not necessarily.
Interactive Voice Response (IVR) is not the newest market research tool and it’s certainly not the flashiest. Perhaps that’s why it’s often overlooked.
Sometimes a car wash is more than just a car wash. And sometimes, customer satisfaction isn’t quite as cut and dry either.
How likely is it that you would recommend [us] to a friend or colleague? It’s the question heard round the world - so to speak - thanks to the Net Promoter®...
Biplots are among the most commonly used tools for describing and displaying differences of various products or group segments on multiple attributes or...
